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Sunday, January 31, 2016
Afterthoughts: Tickets Anyone?
Not much has changed since I wrote this essay. Well, not much, until recently. As regards that “sell
tickets” suggestion (see above, “The consumer: fickle, demanding, unhappy,
chronically complaining, no-showing, boisterous, rude.”), I bring you this from
the Sept. 2010, Departures (a
publication of the American Express Publishing Co.), “A molecular gastronomy
master, whose Alinea [Chicago] has won every award out there, [Chef Grant]
Achatz debuts his new project, ‘Next,’ this fall. The novel spot will change
its culinary concept every three months and will sell tickets instead of taking
traditional reservations.” I’m led to understand that trying to figure out what’s next at Next is a game gastronomes play.
By the way, given that both Alinea and Next are paradigmatic of new-wave cookery, often referred to as molecular gastronomy, until
someone whose intelligence we can all respect defines molecular gastronomy for
the satisfaction of lexicographers and the rest of us still bamboozled by the
bamboozlers who invented this term, let’s all vow not to use it again. Ever. Promise?
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